Hetras-Expansionspläne nach der Übernahme von Shiji

(Januar 9, 2017 Beijing)hetras is the first company in Germany to develop a fully internet-based management application for hotels and hotel chains of all sizes. After the acquisition, Shiji allows hetras to focus its resources on strategic product roadmap planning, leading to further customer stability and business development across multiple markets.

Since the acquisition of hetras by the leading Chinese Hotel Technology supplier Shiji, the company has experienced exciting developments. The steady growth of Shiji over the past years, combined with Alibaba's investment in Shiji and Shiji’s investment in Snapshot, hetras and other technologies, shows a clear commitment to global hotel technology services and strategic partnerships. This creates stability for hetras customers and cements the foundation for future expansion plans of the Shiji application platform outside the Asia Pacific region.

hetras is very proud that Shiji’s interest is clearly of a strategic nature and will target not only the European and Middle East market but also the Asian markets for further roll outs. At the same time Shiji allows hetras to focus its resources on strategic product roadmap planning, leading to further customer stability and business development across multiple markets.

As Kevin King, Chief Operating Officer of Shij, notes, “Our message to the market is: we believe inthe hetras technology and in the hetras team. hetras was created in Germany and Germany will continue to be the base for hetras operations. Our breadth of industry knowledge and experience in Asia, in tandem with our recent acquisitions and our own product portfolio will strengthen our international service offering and ultimately serve our customers all over the world more effectively.”

About hetras
hetras is the first company in Germany to develop a fully internet-based management application for hotels and hotel chains of all sizes. hetras' hotel management system has been specifically designed for hotel chains that employ a high level of automation. It comprises a highly efficient hotel management system (HMS) and a powerful distribution and channel management system. hetras is proud tobe a technology partner in the “FutureHotel” project of the Fraunhofer Institute Germany.

For more information on hetras, contact:
Astrid Neumann, astrid.neumann@hetras.com
+49 89 716718510

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