Swiss-Belhotel International selects ReviewPro for its hotels throughout Asia and the Middle East

Swiss-Belhotel International has engaged ReviewPro to manage reviews and social media activity for the Group’s seven brands and each of its properties. This will help the Group analyse guest satisfaction levels and measure interaction with their audience online and in major online travel agency (OTA) websites. ReviewPro’s workflow functionality will assist the Group’s social media managers in responding to reviews and social media mentions more efficiently than ever before, providing even greater levels of service to guests and customers.

ReviewPro provides analysis, customer intelligence, and competitive benchmarking through alerts, automated reporting and a user-friendly online solution that helps hotel professionals more effectively manage their entire organisation. The company aggregates more than 125 million hotel reviews in 21 languages from more than 90 review sites and Online Travel Agencies around the world. ReviewPro’s Global Review IndexTM and semantic analysis helps hotel brand executives turn insight into action.

“User-generated content is a sounding board for the quality of our service and facilities,” said Mr. Yann Fruchart, Senior Director of E-commerce at Swiss-Belhotel International. “In that respect, social media is immensely important because it directly impacts the bottom line of our hotels, both financially and in terms of reputation. It is one of Swiss-Belhotel International’s most important online activities.”

As part of the comprehensive product selection process, Swiss-Belhotel examined all reputation management services on the market based on product functionality and how well that functionality would help the organisation reach its business goals. Mr. Fruchart noted, “ReviewPro was clearly the one that was closest to what we needed. Their reputation in the industry, ease of use, data coverage, and reporting flexibility made this an easy decision for us.”

“ReviewPro began its growth to worldwide leadership in Europe, a region known for its diversity in language and culture.” said ReviewPro CEO, RJ Friedlander. “Our knowledge of how to succeed in this type of environment has helped us establish a quickly-growing client base in Asia and expand to nearly 70 countries worldwide. This experience will benefit us as we partner with Swiss-Belhotel International to help their hotels throughout Asia and the Middle East increase guest satisfaction, improve operations, and drive revenue growth.”

“After carefully evaluating all options currently available we have chosen ReviewPro to assist us with our reputation management. The results of ReviewPro’s analysis of reviews and social media mentions of hotels managed worldwide by Swiss-Belhotel International will provide us with an invaluable service in our endeavours to ensure the satisfaction of guests staying in hotels under any of our seven brands. This ultimately helps us to further develop and strengthen Swiss-Belhotel International’s commitment to “Passion and Professionalism”, commented Swiss-Belhotel International Chairman and President, Mr. Gavin M. Faull.

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