The Future of Guest Reviews: What Hoteliers Need to Know in 2025

Now as Product Evangelist at Reviewpro Reputation, I connect the needs of hoteliers with the power of product—turning insights into impact across the industry.

Fluent in English, Spanish, and German, and holding dual citizenship (US + Germany), I thrive in global, multicultural environments. Always curious, always building the bridge between tech and service.

Rodica is a Product Marketing leader at Booking.com, where she has recently worked on the guest reviews score update as part of a larger product team. Before this role, she has worked in product marketing or product management for both successful startups and Fortune 500 companies such as Microsoft, Amazon, Expedia, and Mastercard.

Diana Villanueva has worked in the hospitality industry since 2018, focusing on online reputation management. Starting at Globales, she led the digital reputation strategy and rolled out the Reviewpro platform across the chain. Now at HM Hotels, she continues to shape guest feedback processes, using data and technology to improve service standards. Diana’s innovative approach includes the implementation of AI-powered review tools, supporting the company’s goal of continuous improvement. Her blend of analytical thinking and guest-centric insight positions her as a key player in hospitality’s digital transformation.

With over three decades of professional experience, André has a career spanning three continents: Australia, Asia, and Europe. His experience comes from roles with leading hotel chains and technology providers, where he held senior positions.

André founded techtalk.travel, an industry thought leadership media platform bringing a broader awareness of technology's critical role in the hospitality industry. Content contributed to by

innovators, leaders, established service providers, and start-ups offers a unique perspective on the current challenges, future predictions, and other topics pertinent to hotel technology.