Elevate 2024: Unveiling Guest Experience - Trends & Strategy

Alicia leads the integration of sustainability into marketing & communications strategies at Iberostar to engage consumers and other relevant stakeholders such as the tourism sector and the public sector. She also manages brand strategy for Wave of Change, Iberostar’s pioneering movement for responsible tourism. Throughout her career, Alicia has specialized in increasing brand equity for organizations across multiple sectors through echoing their environmental and social impact. She previously worked in the communications department at the United Nations in New York. Alicia received a master's degree in Communications at New York University as a Fulbright Scholar and holds a BA in Journalism from Ramon Llull University.

Laura is the global ProductManager for User-Generated Content at Booking.com. With a tech background, sheleads a team dedicated to elevating the travel journey through authentic userreviews. Prior to Booking.com she worked as a Product Manager at Calvin Kleinand OYO vacation homes.

Danica Smith is a hospitality professional with more than 10 years of experience, excelling now as the Director of Product Engagement & Strategy at Shiji ReviewPro in Barcelona, Spain. She demonstrated exceptional leadership, orchestrating product launches, aligning departments for growth, and fostering a culture of learning. Her skills include Stakeholder Engagement, Analytical Skills, Team Leadership, and Sales Management. Danica also made valuable contributions as a Product Specialist and UK Sales Manager at Shiji ReviewPro, driving sales and guest satisfaction. Previously, at Apex Hotels in London, she increased visibility and brand awareness. Danica's expertise and dedication make her a standout leader.

With over three decades of professional experience, André has a career spanning three continents: Australia, Asia, and Europe. His experience comes from roles with leading hotel chains and technology providers, where he held senior positions.

André founded techtalk.travel, an industry thought leadership media platform bringing a broader awareness of technology's critical role in the hospitality industry. Content contributed to by innovators, leaders, established service providers, and start-ups offers a unique perspective on the current challenges, future predictions, and other topics pertinent to hotel technology.